Replace Posts With Reels Immediately
Their Posts ER is 0.36% while their Reels ER is 24.5% โ that is a 68x performance gap on the same account.
Details
Shift their content calendar to at least 80% Reels and archive or repurpose their lowest-performing static posts, since industry benchmarks confirm Reels command a 20-40% premium in both reach and brand deal value.
