Shift Budget Toward Posts Over Reels
Wishnooo's Posts ER is 18.0% compared to a Reels ER of just 4.61% — a 13.39 percentage point gap that signals the audience responds dramatically better to static or carousel content.
Details
Prioritize a posting ratio of at least 2 posts for every 1 Reel, and use Reels primarily for discovery since industry data confirms Reels get higher reach for accounts under 50K followers like this one. This lets the account leverage Reels for new audience acquisition while high-performing posts (median 464 likes, 49 comments) do the heavy engagement lifting.
