Will West's InstagramEngagement

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_willwest
Will West

@_willwest · 207.7K followers

0.00%

Top 5% of creators your size

Your audience is 7x more engaged than average

$2K-$10K per post

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LowAverageGoodExcellent
12.3K
Median Likes
148
Median Comments
22
Posts Analyzed
$2K – $10Kper sponsored post

Based on 207.7K followers · 5.98% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @_willwest to find brands, write emails, and help you close deals.

Your post rate

$2K-$10K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @_willwest's $2K-$10K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @_willwest's instagram audience is a fit and ask for $2K-$10K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Volume From Reels to Posts

Static and carousel posts are generating a 6.6% ER while Reels are underperforming at only 2.28% — a gap of over 4 percentage points.

Details

Since the account sits well above the 50K threshold where Reels provide a meaningful reach advantage, prioritize feed posts and carousels to protect the overall 5.98% ER, which already outperforms the mid-tier benchmark of 1-2%. Audit the current content calendar and aim for at least a 2:1 ratio of posts to Reels until Reels ER closes the gap.

Move 02

Drive Comments to Fix Like/Comment Imbalance

The like-to-comment ratio of 106:1 — against a median of 12,274 likes but only 148 comments — signals that the audience is passively consuming rather than actively conversing, which suppresses algorithmic distribution.

Details

Add a single, specific call-to-action question in every caption that requires a one-word or short answer to lower the friction to comment. Even moving the ratio to 80:1 would meaningfully increase comment volume and signal stronger community engagement to Instagram's ranking system.

Move 03

Monetize ER With a Published Rate Card

Will West's 5.98% engagement rate is a powerful negotiating asset — 73% of brands prioritize ER over follower count, and this rate far exceeds the 1-2% mid-tier average.

Details

The estimated brand deal value sits at $2,000-$10,000 per post, and creators with a published rate card close deals 40% faster. Build a one-page rate card anchored at the mid-to-high end of that range, and add a 20-40% premium line item for any Reels deliverables to reflect standard industry pricing.

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