Shift Content Mix Toward Reels
Veenu Sharma's Reels ER of 11.07% is more than 6x higher than the static/carousel Posts ER of 1.7%, showing the audience responds far better to video.
Details
Since accounts under 50K followers (the account is at 9,516) get higher reach on Reels per industry data, increasing Reels frequency to at least 3-4x per week will pull the overall ER closer to the nano-tier benchmark of 3.5-8%.
