Shift Posts Budget Toward Carousels
T's Posts ER is 53.44% compared to their Reels ER of 24.81% — a 28.63 percentage point gap — meaning static and carousel formats are dramatically outperforming video for their audience right now.
Details
Industry benchmarks confirm carousels lead all formats at 0.55% average ER versus Reels at 0.52%, so doubling down on carousel posts aligns both their personal data and platform-wide trends. Aim to make at least 60% of their next 10 posts carousels, using slide 1 as a hook and slide 2+ as the payoff to maximize swipe-through and saves.
