Prioritize Higher-ER Content Formats
On Instagram, shift more content toward carousels and Reels, whose benchmark engagement rates are 0.55% and 0.52%, compared with 0.45% for static images.
Details
The 0.17% ER across 594,469 followers is below the 1–2% mid-tier benchmark, so label the 20 analyzed posts by format and prioritize formats that outperform the 887.5-like median.
