Shift Posting Strategy Entirely to Reels
Sohail Shaikh's Reels are generating a 111.37% engagement rate compared to a near-flat 0.13% ER on posts, making Reels their only high-performing format by a massive margin.
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Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their audience sits at 59,222, prioritizing Reels in their content calendar is the single highest-leverage move available. Aim to make at least 80% of their new content Reels to capitalize on this proven performance gap.
