Prioritize Static Posts Over Reels
Skanda's Posts ER sits at 16.95% versus Reels ER at 13.88% — a meaningful gap that goes against typical trends.
Details
The content calendar should lean more on feed posts and carousels while still using Reels sparingly for discovery, since the account already outperforms the 0.55% carousel and 0.52% Reels industry benchmarks by a huge margin.
