Shift Posting Strategy To Reels
The current engagement rate of 0.18% is critically below the 2.5-5% benchmark for micro-tier accounts of this size (28,568 followers).
Details
Reels are the highest-reach format for accounts under 50K followers and command a 20-40% engagement premium over static posts — switching the primary content format to Reels is the single fastest lever to close that gap. Aim to make at least 3 out of every 5 posts a Reel to maximize algorithmic distribution and push the ER toward the micro-tier floor of 2.5%.
