Double Down on Reels Format
The Reels ER sits at 72.28% versus just 1.59% for static Posts — a massive gap that shows the audience responds far more to video content.
Details
Since accounts under 50K followers (Shraddha Tiwari is at 22,068) get higher reach on Reels per industry benchmarks, the posting cadence should shift to prioritize Reels over static images to close the gap between the 1.67% overall ER and the 2.5-5% micro-tier benchmark.
