Shift Content Mix Toward Feed Posts
SARATH K R's static/carousel Posts ER sits at 5.52%, dramatically outperforming the Reels ER of just 0.14%, which is also far below the industry Reels benchmark of 0.52%.
Details
Reallocate a larger share of the content calendar to feed posts and carousels, since carousels alone benchmark at 0.55% ER industry-wide, closer to this proven strength.
