Shift to Carousels to Lift ER
The current engagement rate is 0.0% across all 29 analyzed posts, far below the 1-2% mid-tier benchmark for the 423,924-follower account.
Details
Industry data shows carousels average 0.55% ER — the highest of any format — so replacing static posts with multi-slide carousels is the single fastest format lever available. Lin Lin should aim to make at least 3 of the next 5 posts carousels, using a strong hook on slide 1 to drive swipe-throughs and comments.
