𝐌's InstagramEngagement

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Carousels drive the highest format-level engagement per industry benchmarks, so end every carousel with a final slide that poses a direct question or poll prompt to actively pull comments down from their median of 91.0 per post. Even a 20% lift in comments would meaningfully strengthen their engagement profile for brand pitches, since 73% of brands prioritize ER over follower count.

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Standard influencer rates for their tier sit at $10-25 per 1,000 followers for feed posts, putting their baseline at $1,282-$3,207 per post, but their above-benchmark ER justifies pushing toward the top of their estimated $2,000-$10,000 brand deal range. Publish a rate card immediately — creators with published rate cards close deals 40% faster — and explicitly cite their 5.43% ER versus the 1-2% mid-tier average in their media kit.

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With a median of 6,875.5 likes per post already at their current mix, shifting more output toward Reels and charging the 20-40% premium on top of their base feed rate could push individual deal values well above their current $2,000-$10,000 range. Aim to produce at least 50% of their branded content as Reels and line-item the format premium explicitly in every proposal.