Go All-In On Reels Now
Melissa Soto's Reels are generating a 7.85% engagement rate compared to their overall account ER of just 0.3% — that is a 26x performance gap that demands an immediate format shift.
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Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and at 14,375 followers Melissa Soto is squarely in that high-leverage zone. Commit to posting Reels as Melissa Soto's primary format for the next 30 days and track whether their overall ER begins closing the gap toward the 2.5-5% micro-tier benchmark.
