Shift Post Mix Toward Reels
Reels are already outperforming static posts with a 6.04% ER versus 4.0% for standard posts β a gap of over 2 percentage points.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Mary π€ sits at 11,814 followers, prioritizing Reels in the weekly posting schedule is the highest-leverage move available right now. Aim to make at least 60% of new content Reels until the overall account ER reflects that uplift.
