Shift Feed Mix Toward Reels
Reels are already outperforming static posts with a 1.33% ER versus the overall 0.85% account ER — a 56% relative lift.
Details
An audit of the last 23 posts to identify the share of Reels should inform a deliberate increase of that ratio in the next content calendar. Prioritizing Reels also positions 민트바나나 to command the 20-40% rate premium brands pay for the format, pushing the per-post deal value closer to the $5,000 ceiling of the current $1,000-$5,000 range.
