Shift Feed Strategy Toward Reels
JJ Hunt's Reels are generating an 8.14% engagement rate compared to just 1.14% for static posts — a 7x performance gap that demands a format shift.
Details
Given that 73% of brands prioritize engagement rate over follower count, maximizing Reels output directly strengthens brand deal positioning. Aiming to convert at least 70% of the upcoming content calendar to Reels will pull the overall account ER closer to that 8.14% ceiling.
