Shift Posting Mix Toward Reels
Reels are generating a 3.17% ER compared to just 0.76% on static posts — that's a 4x performance gap being left on the table.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers, shifting the majority of weekly output to Reels is the single fastest lever to close the gap between the current 0.99% overall ER and the 2.5-5% benchmark for micro creators. Aim for at least 3 Reels per week and track whether overall ER trends upward within 30 days.
