Shift Content Mix Toward Reels
Inês's Reels ER is 21.72% versus just 7.96% for standard posts — a nearly 3x gap.
Details
Since accounts under 50K followers see higher reach on Reels per industry benchmarks, shifting the posting cadence to prioritize Reels (even 3-4x per week) should compound the already strong 7.91% overall ER.
