Shift Budget Toward Carousel Posts
Shrabani🌻✨'s Reels are underperforming at 1.66% ER compared to the overall account ER of 2.58%, suggesting the audience responds more strongly to non-Reel formats.
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Industry benchmarks show carousels lead all formats with a 0.55% average ER versus Reels at 0.52%, and the Posts ER of 2.82% already outpaces Reels — so prioritizing carousels in the content mix is a data-backed move to lift overall engagement. Aim to publish at least 2 carousel posts for every 1 Reel until the Reels ER closes the gap with the Posts ER of 2.82%.
