Shift To Reels To Maximize Reach
The current engagement rate of 0.11% is critically below the 2.5-5% benchmark for micro-tier accounts, and the Posts ER of 0.16% confirms underperformance across recent content.
Details
Reels are the highest-reach format for accounts under 50,000 followers and command a 20-40% engagement premium over static posts — committing at least 3 out of every 5 posts to Reels is the fastest lever available to close that gap.
