Double Down on Reels Over Posts
Reels are already outperforming static posts with a 16.38% ER versus 14.46% for posts — a meaningful gap at a scale of 8.5M followers.
Details
The content calendar should be shifted to prioritize Reels as the primary format, aiming for at least 60-70% of new uploads to be Reels. Given that Reels command a 20-40% premium in brand deal negotiations, this format shift also directly increases the monetization ceiling beyond the current $10,000-$50,000 per post estimate.
