Convert Static Posts Into Carousels
The account's ER is already strong at 7.46%, but a like/comment ratio of 2.4:1 with a median of 107.5 comments signals the audience is highly conversational — carousels are built to extend that interaction by prompting swipes and saves.
Details
Industry benchmarks show carousels outperform static images (0.55% vs 0.45% average ER), and for an account of this size, even marginal format gains compound quickly. An audit of the last 20 posts can identify any single-image educational or storytelling content that can be restructured into a 3-5 slide carousel to maximize dwell time and saves.
