Replace Reels With Carousel Posts
Their Reels are generating a 0.04% ER — nearly 10x lower than their Posts ER of 0.39% — making them a significant drag on their overall 0.26% account engagement rate.
Details
Industry benchmarks show Carousels average 0.55% ER, which is their highest-performing format opportunity and already closer to what their Posts are achieving. Audit their last 10 Reels, identify the lowest-performing ones, and replace that production time with carousel content that drives swipe-through and saves.
