Shift Posting Mix Toward Carousels
Christie Allen's Reels ER is currently 1.45%, underperforming Christie Allen's Posts ER of 1.74%, which suggests their audience responds better to static or multi-image formats.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER, and since their nano-tier peers are expected to hit 3.5-8%, prioritizing carousels over Reels in their next 10 posts is a low-effort way to close that gap. Aim for a 60/40 split favoring carousels and track whether median likes climb above their current 46.0 baseline.
