Shift Feed Strategy Toward Reels
Their Reels are outperforming their static posts by a significant margin — 3.19% ER versus 1.13% ER for posts — yet their overall account ER sits at 1.34%, well below the 2.5-5% micro-tier benchmark.
Details
Auditing their last 21 posts and deliberately replacing at least half of their static feed content with Reels could pull their blended ER meaningfully closer to the micro-tier floor of 2.5%. Prioritize short-form food content formats like recipe reveals or taste reactions, which align with their niche and capitalize on the reach advantage Reels carry for accounts under 100K followers.
