Shift Post Mix Toward Reels
Andy Gamble's Reels are already outperforming static posts — 3.94% ER versus 2.14% for posts — yet the overall account ER of 2.22% sits below the nano-tier benchmark of 3.5-8%, suggesting feed post volume is dragging the average down.
Details
Since accounts under 50K followers get higher reach from Reels, prioritize publishing at least 2 Reels for every 1 static post going forward. Even a modest lift toward the existing 3.94% Reels ER across more content would push the overall rate closer to the 3.5% floor for the tier.
