Double Down on Posts, Not Reels
Aarav | Food & Lifestyle Creator's Posts ER (0.72%) outperforms the Reels ER (0.59%) and beats the industry carousel benchmark of 0.55%, showing the audience responds better to static/carousel content than video right now.
Details
The posting mix should shift toward carousels while still testing 1-2 reels/week, since reels do get higher reach for accounts under 50K followers like this account (2,222 followers).
