Shift Content Mix Toward Reels
Nandini Patel's Reels ER sits at 6.53% versus 4.91% for static Posts, a 1.62-point gap, and accounts under 50K followers (currently at 4,610) get amplified reach on Reels.
Details
Aiming to post Reels for at least 60% of the content this month will capitalize on this format advantage and push the overall 4.88% ER closer to the top of the nano-tier range (3.5-8%).
