Shift Volume Toward Posts Over Reels
Aryan Ashtiani's Posts ER (4.73%) outperforms their Reels ER (3.75%) by nearly a full percentage point, suggesting their audience responds more strongly to static or carousel content.
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Given that the industry benchmark for Reels ER sits at just 0.52%, their posts are already punching well above average — prioritize increasing their post frequency to capitalize on that format advantage. Aim to maintain at least a 2:1 ratio of posts to Reels in their upcoming content calendar.
