Shift Post Mix Toward Reels
Adithya's Reels are already outperforming their static posts with a 1.69% ER versus their overall 1.21% posts ER — yet their account sits below the 2.5-5% micro-tier benchmark.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers (Adithya has 36,308), increasing their Reels output as a share of their 21 analyzed posts is the single fastest lever to close that gap. Aim to make at least 60% of new content Reels until their overall ER climbs above 2.5%.
