Replace Posts With Reels Immediately
Tylor Hurd's Posts ER is 0.12% while their Reels ER is 2.66% — that is a 22x performance gap on the same account.
Details
Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Tylor Hurd's 59,470 followers sit just above that threshold, shifting their content calendar to a Reels-first strategy is the single highest-leverage move Tylor Hurd can make right now. Aim for at least 80% of new content to be Reels until their overall 1.91% ER closes the gap toward the 2.5–5% micro-tier benchmark.
