Shift Feed Mix Toward Carousels
Natalie's posts are outperforming Natalie's Reels (2.97% vs 2.65% ER), suggesting Natalie's audience responds more to static or multi-image formats.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER, increasing Natalie's carousel output should compound Natalie's existing post advantage and push Natalie's overall 2.82% ER closer to the top of the micro-tier benchmark range of 5%. Aim to replace at least one Reel per week with a carousel that repurposes the same concept.
