Ashley Lau's InstagramEngagement

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4shleylau
Ashley Lau

@4shleylau · 159.8K followers

0.00%

Top 20% of creators your size

$1K-$5K per post

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LowAverageGoodExcellent
1.9K
Median Likes
14
Median Comments
21
Posts Analyzed
$1K – $5Kper sponsored post

Based on 159.8K followers · 1.17% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @4shleylau to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @4shleylau's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @4shleylau's instagram audience is a fit and ask for $1K-$5K per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Volume From Reels to Posts

The Posts ER is 1.22% versus the Reels ER of just 0.47% — that is a 2.6x performance gap in favor of static posts and carousels.

Details

Given that the industry benchmark shows Reels only outperform other formats in reach for accounts under 50K followers, and Ashley Lau has 159,780 followers, Reels are not delivering the reach advantage they would for smaller accounts. An audit of the current content mix and reallocating at least half of the Reels slots to carousel or static posts would capitalize on the stronger 1.22% Posts ER.

Move 02

Drive Comments to Fix Like/Comment Ratio

The Like/Comment Ratio is 85.4:1, meaning the account is averaging only 14 comments per post against 1,851 median likes — comments are a high-weight engagement signal on Instagram's algorithm.

Details

Adding a single, specific call-to-action question in every caption that requires a one-word or short answer to lower the barrier to reply would target a ratio closer to 50:1. Closing that gap would meaningfully lift the overall 1.17% engagement rate, strengthening the position within the mid-tier benchmark range of 1-2% and making the profile more attractive to the 73% of brands that prioritize engagement rate over follower count.

Move 03

Publish a Rate Card to Close Deals Faster

The estimated brand deal value is $1,000-$5,000 per post, and at 159,780 followers Ashley Lau falls within the $10-$25 per 1,000 followers benchmark, supporting a baseline feed post rate of approximately $1,598-$3,995.

Details

Creators with a published rate card close deals 40% faster, so building a one-page document listing the base feed rate, a 20-40% Reels premium, and add-on line items for usage rights (+25-50%) and 30-day exclusivity (+30-40%) is recommended. Sharing this proactively with inbound brand inquiries removes negotiation friction and anchors brands to the full value rather than their opening offer.

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Ashley Lau's Instagram Engagement Rate: 1.17%