Shift Posting Mix Toward Reels
Their Reels are already outperforming their overall content at 0.14% ER versus their account-wide 0.08% ER — nearly double the engagement.
Details
Since accounts under 50K followers receive higher reach from Reels, prioritizing this format over static posts is their fastest lever to close the gap toward the nano-tier benchmark of 3.5–8% ER. Aim to make at least 60% of their next 10 posts Reels and track whether that 0.14% baseline climbs.
