Shift Feed Mix Toward Reels
Reels are already outperforming static posts โ 1.99% ER vs.
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1.7% for posts โ yet the overall engagement at 1.79% still sits below the nano-tier benchmark of 3.5-8%. Since accounts under 50K followers get higher reach from Reels, prioritizing Reels in the content calendar is the fastest lever to close that gap. Dustin Gavin ๐จ๐ฆ should aim to make at least 60% of the next 10 uploads Reels and track whether the median likes climb above the current 56.
