Shift Feed Strategy Toward Reels
Ayesha Ashraf Saeedi ποΈ's Reels are outperforming their static posts by a significant margin β 3.98% ER versus 1.24% ER for posts β yet their overall account ER sits at 1.92%, suggesting Reels are underrepresented in their content mix.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Ayesha Ashraf Saeedi ποΈ has 38,690), increasing their Reels output as a share of total content is the single fastest lever to pull their overall ER closer to the 2.5β5% micro-tier benchmark. Aim to make Reels their primary format for the next 30 days and track whether their account-level ER closes the gap toward that benchmark range.
