Fix the Comment-to-Like Imbalance
The like/comment ratio is 169.8:1 (882 median likes vs just 6 median comments), which is heavily skewed toward passive engagement.
Details
Adding a direct question or CTA in captions and the first comment will push comment volume up, since 73% of brands prioritize engagement rate (Phoebe S. has a strong 5.85%) but a healthier comment ratio makes that ER more defensible in pitches.
