Shift Budget Toward Posts Over Reels
1001 Nós Frivolité's static and carousel posts are outperforming their Reels significantly — Posts ER sits at 5.46% versus only 2.6% for Reels, both measured across their 21 analyzed pieces of content.
Details
Prioritize publishing more carousel or static image posts, which are already driving their overall 5.3% engagement rate well above the nano-tier average of 3.5-8%, and use Reels selectively for discovery rather than as their primary engagement driver.
