Shift Posting Mix to Reels
ThingsToDoInSurat's current engagement rate is 0.27%, far below the 2.5-5% benchmark for micro accounts — Reels are their fastest lever to close that gap, as they get higher reach for accounts under 50K followers like ThingsToDoInSurat's (39,211).
Details
Industry data shows Reels average 0.52% ER versus 0.45% for static images, and for a local discovery account like '1000thingstodoin_surat', short-form video showcasing places, food, or events will drive far more saves and shares than static posts. Aim to make at least 60% of their next 20 posts Reels and track whether median likes (currently 103) improve within 30 days.
