INSTAGRAM BENCHMARKS
Use these numbers to see if your Instagram is low, average, or strong for your follower count. Then check your own account for a real score.
| Follower count | Average | Top creators |
|---|---|---|
| Nano (1K–10K)1,000 – 10,000 | 3.7% | 6.8% |
| Micro (10K–50K)10,000 – 50,000 | 2.5% | 4.6% |
| Mid (50K–500K)50,000 – 500,000 | 1.6% | 3.1% |
| Macro (500K–1M)500,000 – 1,000,000 | 1.1% | 2.0% |
Use the table as a starting point, not a final price. Your real brand deal value also depends on your niche, audience trust, recent posts, usage rights, and how well you pitch brands.
Benchmarks help, but brands care about your real posts. Run a free report to see your score, best posts, and what brands may pay.
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A good Instagram engagement rate depends on follower count. Smaller accounts can do well above 3%, while larger accounts often sit closer to 1%. Use the table above to compare your account against creators your size.
Compare both, but do not treat them as the same thing. Reels can reach more non-followers, while feed posts often show how loyal your audience is. Brands usually want to see both.
Yes. Brands use engagement to see if people trust you enough to like, comment, save, or share. A smaller creator with a strong engagement rate can be worth more than a larger account with quiet followers.