What Is UGC (User-Generated Content)?
UGC is content created by real users or commissioned creators that looks and feels like organic, non-branded content. Brands use UGC in their own marketing channels (ads, website, social) because it converts better than polished studio content.
UGC creators are distinct from influencers — they create content for brands to use on the brand's channels, not their own. UGC content is 8.7x more impactful than influencer content for driving purchase decisions (Stackla). Typical UGC rates range from $100–$500 per asset. The UGC model doesn't require a large following, making it accessible to creators of all sizes.
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