What Is Reach?
Reach is the total number of unique users who see a piece of content, as opposed to impressions which count repeat views by the same person.
For Instagram feed posts, typical reach is 20–40% of followers for accounts under 100K, dropping to 10–20% for larger accounts. Stories reach averages 5–15% of followers. Brands use reach to estimate how many unique people will see their sponsored content. High reach with low engagement can indicate bot followers or disengaged audiences.
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