What Is Pay-Per-Post?
Pay-per-post is the most common brand deal pricing model where a creator receives a flat fee for each piece of sponsored content they produce and publish.
Flat-fee pay-per-post rates vary enormously by platform and follower count: Instagram ($100–$25,000+), TikTok ($50–$10,000+), YouTube ($500–$50,000+). This model provides creators with predictable income per deliverable. Brands prefer it for campaigns with specific content requirements. It's distinct from affiliate or performance-based models where payment depends on results.
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