What Is Influencer Rate Card?
An influencer rate card is a document or page that lists a creator's standard pricing for different types of sponsored content — such as Instagram posts, Stories, TikTok videos, YouTube integrations, and bundle packages.
73% of creators now use standardized rate cards (up from 40% in 2024), and 73% of brands require rate cards or media kits before considering partnerships. A strong rate card includes per-platform pricing, bundle discounts, add-on costs (usage rights, exclusivity, whitelisting), past campaign metrics, and audience demographics.
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