What Is Dark Post?
A dark post is a paid social media ad that appears in users' feeds but doesn't show on the creator's or brand's organic profile page — only targeted audiences see it.
Dark posts are commonly used in whitelisting arrangements where brands run ads through a creator's account to targeted demographics. They allow A/B testing of different creative versions without cluttering the creator's feed. Creators should negotiate separate compensation for dark post rights since their likeness is used in advertising they don't control.
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