What Is Brand Safety?
Brand safety refers to the measures brands take to ensure their advertising appears alongside content that aligns with their values and won't damage their reputation.
Brands evaluate creator content for controversial topics, audience demographics, engagement authenticity, and past partnership history. 78% of brands have rejected potential creator partnerships due to brand safety concerns. Creators can improve brand safety scores by maintaining consistent content themes, disclosing partnerships properly, and avoiding polarizing content.
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