What Is Affiliate Marketing?

Affiliate marketing is a performance-based monetization model where creators earn a commission for each sale, sign-up, or action driven through their unique tracking link or discount code.
Affiliate commissions typically range from 5–30% of the sale price depending on the product category and program. Popular affiliate platforms include Amazon Associates, ShareASale, Impact, and brand-specific programs. Unlike flat-fee brand deals, affiliate income scales with audience purchasing behavior, making it complementary to sponsorship revenue.

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